Facebook ad not reaching anyone
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Facebook Ads Not Delivering? Here’s How to Fix Them
Many students in my Facebook ads and Facebook marketing course which is now on Skillshare for free have asked me what to do when their Facebook ads are approved and not getting any reach or impressions. I have answered this question so much that I thought I just should write a blog post here with it that includes all of the answers! You can see the basics of each question asked below and then my entire answer with suggestions. Hopefully you will find one of these answers helpful in trying to get your Facebook ads running properly where your impressions and reach are as expected. Everything is Active, not pending review and not paused.
After months of strategizing, late-night copywriting, and hard work; your campaign is finally ready to go. All of these questions burn in your mind as you furiously set out to figure what the heck is going on. And like the many others that have come before you, and the much more that follow, the answer usually turns out to be something so frustratingly simple that you wish you had thought of it before. If your ads have been disapproved, Facebook will send you a notification, with the reason of disapproval, to the email address that you have registered with them. You can also find the status of your ad in AdEspresso by going to the All Ads page. Disapproved ads will be marked by a red circle with a white line through it.
With 2 billion worldwide users, and a robust advertising platform, Facebook presents a huge opportunity for marketers to reach a large audience in a targeted manner.
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#2 Your spend cap has been reached on your Ads account
Banging your head against the wall trying to figure out why you have low Facebook Ad Reach is frustrating. Sometimes the problem is just a matter of adjusting a setting. The date range on your Facebook report is the easiest thing to double check and one of the common issues I see. The date range defaults to the previous range you were looking at so if you were checking out the data on a certain day or week and you come back into your reports area, you will see just that date range. Another common issue is the spend cap on your Facebook Ads account.
There are so many options and so many configurations that there are almost infinite possible failure points. One of the most frustrating failures is not Facebook rejecting your ad. You check back a day or two later, only to find 0 views and 0 clicks. So what happened? Try clicking up to the ad set level and checking there. Is the ad set to run there as well?
When you boost a post, you can see Estimated People Reached:. Estimated People Reached is only an estimate and is based on several factors, including the average performance of all boosted post ads targeted to your selected audience. Estimated reach is intended to help you figure out how much you want to spend on ads and isn't intended to be a prediction of how many people will actually see your ad once it's running. Competition for your selected audience, the size of your audience, the budget you set, and the quality of your creative may all play a role in how many people actually see your ad. If there are more boosted Page posts running than estimated when you boosted your post, the price will increase and reach will decrease. You will only be charged for the actual reach of your ad. Boosting a post that has been targeted to a specific location or language may also reduce your reach.