Chief culture officer grant mccracken

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chief culture officer grant mccracken

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Grant McCracken on Corporations & Culture

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Note that I may be slightly biased in this review, as Grant mentions me in the book as a potential CCO candidate. Another example is Steve Jobs revolutionizing industry after industry by leading a new wave of culture e. Or Geoffrey Frost at Motorola creating an enormous amount of value with the Razr. McCracken then dives into several of the trends that have been taking place over the last few decades:. Seeing the right cultural trend splits the world in a useful way and illuminates events by giving a framework through which to view them. McCracken suggests we should be tracking the trends that we think are happening and revisit those predictions, so that we can learn from our mistakes I would note that blogs are a particularly good way to track such thoughts. How does the CCO figure out which are the next meaningful trends, and which are fads that will fade away?

He earned his Ph. He lives in Rowayton, Connecticut. The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world. The CCO would be the corporation's eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.

On a recent visit to the public library at Bukit Merah I love them for their wide selection , I managed to locate a copy of Chief Culture Officer by cultural anthropologist Grant McCracken. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves. Adopting an anecdotal narrative, McCracken first gave examples of top executives who were CCOs themselves, distinguished between fast and slow cultures see diagram below , highlighted why status was waning and cool was winning, and shared about the rise of pro-sumers. While fast culture appear to be fads, slow culture is a product of heritage, ritual and tradition courtesy of throughline McCracken next hinted how organisations can seek out culture through books, magazines, movies, insiders, hobbyists, blogs and other sources of popular culture. A natural storyteller, McCracken weaves a compelling chronicle.

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