Confessions of an ad man
Confessions of an Advertising Man by David OgilvyDavid Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Excerpt from 'Confessions of an Advertising Man'
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Thank you! A Scotsman who came to Madison avenue via the great kitchen of the Hotel Majestic in Paris, presided over by Chef whose executive example he has endeavored to emulate; who failed Oxford, worked on Gallup polls and tobacco farmed in Pennsylvania, David Ogilvy deals in ades as he tells how to run an advertising agency an executive is a father ; how to get and keep clients the hunt is sport; handling accounts is deadly serious business ; how to build great campaigns; how to write potent copy headlines are half the battle ; how to illustrate advertisements and posters photographs sell, illustrations don't : how to make good television commercials vision and repetition are all ; how to make good campaigns for specific fields food products, tourist destinations and proprietary medicines ; and for the tyro, how to rise to the top specialize in media, research or copy. He also tells clients how to handle their agencies to best advantage, and neatly parries the thrusts at advertising in general. In his book a good advertisement should sell its product without drawing attention to itself; even so, one is pleasantly aware of Mr. Ogilvy, whose presentation is expert, urbane and definite. This grey flannel suit is Sears Roebuck a client tweed and the man inside it, the most successful entrepreneur in the medium, may now attract those outside it.
Confessions of an Advertising Man is a book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections:. In August , copies of the book were printed. By , more than 1,, copies had been printed.